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Why Retirement Line?

We're the UK's biggest annuity broker

Retirement Line is the UK's largest annuity broker*.

*Equifax Touchstone pension income and annuity sales figures 2018-2020

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How Retirement Line became no. 1 for annuities

How Retirement Line became no. 1 for annuities

Retirement Line enjoyed another year of success in 2018 – including learning we had become the top performing business in the pensions annuity sector. The volume of pension funds we are converting into annuity income for our clients is higher than any of our intermediary competitors by quite some margin.¹

The news was picked up by East England Business News online and the print-version of our local newspaper, the Peterborough Telegraph.

We’re extremely proud to have grown from second in our sector in late 2017 to number one early in 2018. We believe our achievement is largely driven by our ability to generate more retirement income for clients than can be achieved elsewhere.

Having reported a continuous year-on-year increase in growth since 2015, we’ve now expanded our team of client-facing Annuity Specialists to 18, a 20% increase for the year. This will allow us to process a growing number of annuity applications. In total, Retirement Line currently employs circa 50
members of staff.  

Retirement Line’s CEO, David Slater, commented with regard to the high percentage of enhanced annuities we arrange: “Our Annuity Specialists undergo regular training in medical underwriting, enabling them to ask clients detailed questions that unlock market-leading enhanced annuity rates.

“It is heartening to see that the attention we pay to delivering outstanding outcomes is appreciated by our clients. This is reflected in the widespread praise we receive from our clients. We have an ‘excellent’ score on
Trustpilot of 9.9 out of ten, based on more than 900 reviews.”

An influencer in the pensions industry

Over the past 12 months, Retirement Line has evolved as a key influencer in the pensions industry, having contributed to an article in the 2018-2019 Parliamentary Review.

We also took part in a consultation on retirement outcomes headed by the Financial Conduct Authority and continue to form part of an industry group influencing the government’s Pensions Dashboard service. Once completed, this project will provide consumers with personalised online information related to their pension savings.

In addition to the above success, in 2018 we were also delighted to join forces with respected financial services company Wesleyan. They chose to refer their customers who are looking for an annuity to Retirement Line, due to their confidence in our service.

Looking for an annuity?

As the UK’s largest specialist pension annuity intermediary, Retirement Line is well placed to help you shop around to find the best deal. We compare quotes from all the top annuity providers on your behalf, to help you get the best rate and the highest income for your retirement.

Call our annuity specialists free on 0800 652 1316, or email us at

¹ Latest available Equifax Touchstone annuity ratings 2018, as of 17 January 2019.

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