People’s Pension choose Retirement Line’s annuity guidance service

15 May 2026

Written by Retirement Line

The People’s Pension have chosen Retirement Line to offer its seven million members a specialist annuity guidance and information service.

It’s a service aimed at members over 55 who are considering turning some or all of their pension savings into guaranteed income with an annuity. They will have access to information and guidance from a single, dedicated member of Retirement Line’s Annuity Guidance Team, from initial enquiry to finalising their annuity. 

The service includes providing members with quotes from all the UK’s leading annuity providers, helping them choose the most suitable annuity and the highest available income. They will also receive help in completing health questionnaires, ensuring they can access the best possible rates for a medically enhanced annuity, if eligible.

This is the latest move from People’s Pension to provide more support for their members. It’s part of their decade-long ‘New Choices, Big Decisions’ research that has identified further ways they can help members with the complex decisions involved in choosing their retirement options, including annuities.

Kirsty Ross, Proposition Director for People’s Partnership, provider of the People’s Pension, said:

“This announcement further demonstrates our commitment to supporting members as they approach retirement, by providing clarity at a time when their choices matter most. By offering our members access to Retirement Line, People’s Pension is ensuring they receive clear guidance and personalised support. This is about helping people make confident decisions in later life, with specialist expertise available at every stage of their retirement journey.”

David Meliveo, Chief Commercial Officer for People’s Pension, said:

“This is a great example of how a scheme our size and scale can pass on services to vast numbers of people without it costing them in the long term. While we have millions of members with all sorts of financial backgrounds and needs, this service will really help many of our members who cannot afford personal financial advice. This is a great example of what we stand for.”

Mark Ormston, Chief Compliance Officer at Retirement Line, added:

“We’re delighted to be working with People’s Pension. Especially during a period of competitive annuity rates and strong interest in turning pension savings into secure, guaranteed income. With healthy and growing competition across the annuity market, we look forward to supporting even more consumers in maximising their annuity income by comparing quotes from all the annuity providers on the open market.

“We offer both lifetime and fixed term annuity products on our whole of open market panel, with both products continuing to see increasing demand. In 2025, two thirds of our customers opted for a lifetime annuity, with 80% of these annuities being underwritten based on health and/or lifestyle factors. On average, these consumers received 12% higher annual income compared to the highest standard annuity offered on the open market.

“Whether savers are considering an annuity with all or part of their pension savings, I am confident that People’s Pension members will value the clarity, reassurance and support we provide as they look to make the most of their pension savings.”